Open to new roles · Sydney

Alex Choi.

Alex Choi

Video editor & motion designer. 15+ years cutting broadcast promos, building motion graphics and designing for brands like Channel 7, TVNZ and Citibank.

Experience

01 / Selected work

Cut. Animate.
Deliver.

02 / Graphic design

Graphic design
expertise.

03 / AI savvy

AI
savvy.

I design and build my own AI tools and automations with Claude Code. This one runs every week for Kookaburra's Comedy, turning hours of repetitive editing into minutes.

Case study · Desktop app + Premiere Pro plugin

Automated Video Editing Pipeline

Turns a two-hour comedy show into a named, graded and mixed clip for every comedian, then delivers it. I drop in the show folder, check the markers in Premiere and press one button.

2 hr
show in, 18 named clips out
~6 min
processing for a full show
1
click to approve and deliver
$0
free and local tools only
  1. 01

    Project ingest

    Drop the show folder in. It finds every camera, mic and audience recording and splits the night into halves.

  2. 02

    Auto syncing

    Lines every recording up with the camera by matching waveforms, to under a millisecond, and corrects clock drift.

  3. 03

    Colour grade

    Applies the show LUT straight from the 4K camera files, so every clip matches.

  4. 04

    Audio processing

    A voice chain on the mic, the crowd ducked under speech and lifted for laughs, all set to broadcast loudness.

  5. 05

    Export

    Finds every set, names it from the MC's intro and renders each comedian as their own clip on the GPU.

  6. 06

    Upload

    Files go into the right venue and date folder in Google Drive and get shared automatically.

  7. 07

    Email

    The link goes out to the team, with a notification when it's all done.

Colour grade + exportThree comedians, one show: every clip graded to match and rendered in 4K
Bonus: vertical clipsBest bit picked by AI, framing that follows the comedian, word-by-word captions
Waveform of the mixed comedian mic and audience audio
Audio processingMic and crowd mixed, ducked and levelled automatically
Under the hood Whisper speech to text Voice recognition finds the MC Local LLM picks each comedian's best bit Person tracking for 9:16 reframes Auto captions Python + ffmpeg + Premiere UXP

04 / About

Portrait of Alex Choi
Based in Newtown, Sydney

Storytelling first. Technical depth to back it up.

I'm a versatile creative with a lot of experience in video editing and motion graphics. I've cut promos and highlight reels for a leading broadcaster (Channel 7), managed productions for TVNZ in Auckland, and spent years at a Sydney agency making content for Dell, Woolworths, Citibank, HSBC and Bupa.

Since 2018 I've run ORLA, a video production studio making explainers and brand films for tech and software companies around the world. One client has been with me for over seven years. I've also edited social reels that have racked up over a million views.

I know the whole pipeline, from shoot to post to delivery, along with the codecs, aspect ratios and specs that come with it. I hold a first class BSc (Hons) in Television Production.

15+
Years in video
4
Countries worked in
1M+
Views on edited reels
1st
Class TV Production degree

05 / Experience

Where I've
worked.

  1. 2018
    Now

    ORLA

    Video Producer & Graphic Designer

    • Advanced video editing and motion graphics
    • Explainers and brand films for tech and software companies
    • Graphic design for marketing materials
    • Filming and cinematography
  2. 2024
    2025

    Channel 7

    Ingest Operator

    • Editing highlight reels and promos
    • Media coordination and ingest
    • Adjusting and delivering media formats on Avid
  3. 2017

    TVNZ

    Production Manager & Video Editor

    • Organised and ran productions in Auckland, including the NZ$110k New Blood series
    • Broadcast standard video editing and motion graphics
    • Liaised with key stakeholders on high pressure shoots
  4. 2015
    2017

    Hat Media

    Video Producer, Sydney

    • Producing and production management
    • Camera operation and cinematography, including shoots in China and Thailand
    • Editing and motion graphics for Dell, Woolworths, Citibank, HSBC and Bupa
  5. 2012
    2014

    MotionBird Media & Optifi

    Founder, DOP & Managing Director, UK

    • Co-ran an award winning production company, ranked in the UK's top 10 young businesses of 2013
    • Led a profitable agency covering branding, motion graphics and editing

06 / Education

Where I've
studied.

  1. 2010
    2013

    University of Central Lancashire

    BSc (Hons) Television Production, First Class

    • Studio operation, graphics consoles, editing and motion graphics

Trusted by

“Incredible drive, skills and dependability. He worked diligently, was friendly and able to work with everyone without issue.”

Tim Batt Producer & TV Presenter, TVNZ

07 / Contact

Let's make
something good.

Email me alexwilsonmedia@gmail.com